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Guide
What is an AI visibility audit?
An AI visibility audit shows whether your brand appears when buyers ask ChatGPT, Gemini, and other AI systems who the best options are — and what to fix if competitors are winning those answers.
What is an AI visibility audit?
An AI visibility audit measures whether your brand appears, gets endorsed, or gets ignored when buyers ask AI assistants like ChatGPT, Claude, Gemini, Perplexity, and Grok for the best options in your category. Instead of only tracking traditional rankings, it looks at how recommendation-style answers mention your company, which competitors win, and what evidence supports those outcomes.
What an AI visibility audit actually measures
A useful AI visibility audit goes beyond simple mention counts. It should show whether your brand is picked first, included in the list, mentioned without endorsement, or missing entirely. It should also separate provider results, use repeat runs to reduce noise, and preserve the run recipe so reruns can be compared under similar conditions.
Why this matters now
Buyers increasingly ask AI assistants for category recommendations before they visit websites. That means brands can lose consideration before search traffic or direct visits ever start. If competitors are consistently recommended in AI answers, your website and category pages may be underperforming in a discovery layer that is becoming more important every quarter.
What a strong audit should include
A strong audit should include a prompt pack built around buyer intent, separate results for major providers, multiple runs per prompt, a scored summary, raw evidence excerpts, and a human interpretation layer. The point is not just to say whether you are visible. The point is to explain why competitors win and what your team should fix first.
How QueryArc approaches AI visibility audits
QueryArc runs controlled prompt packs across all 5 AI assistants (ChatGPT, Claude, Gemini, Perplexity, Grok), scores results using fixed rules, highlights lost prompts and competitor wins, and turns the findings into either a Diagnostic, a Growth Blueprint, or a done-for-you Sprint. The free audit acts as the front door. Once a visibility problem is confirmed, the paid offers help teams decide whether they need clarity, an internal execution plan, or implementation support.
When should a team buy one?
Buy an AI visibility audit when your team already invests in content, category pages, alternatives pages, or SEO, but you still do not know whether AI assistants recommend you. It is especially useful when you suspect competitors are winning buyer-intent prompts and you need a structured baseline before deciding what to build next.
Start with the free audit. Upgrade only if you need the fix plan.
The fastest path into QueryArc is the free AI visibility audit. If the results show weak coverage or competitor pressure, move next to the Pricing page and choose the right offer.
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